FISH! Culture


Even a powerful idea like The FISH! Philosophy needs regular attention. FISH! Culture offers expanded resources to help you keep the energy of FISH! alive.

The FISH! Culture Facilitator’s Guide includes scripts and videos for leading 11 essential “conversations”, starting with a FISH! kickoff. In the 10 followup sessions, the team watches a short video that explores one aspect of The FISH! Philosophy. Prompted by questions in the guide, the team discusses how to apply FISH! in a way that works best for them. The guide also outlines activities that help the team understand and apply each practice. These conversations give everyone a chance to contribute, increasing a sense of personal ownership.

BONUS: Trainer Tools
FISH! Culture also includes Trainer Tools, our top-level resource for delivering the same world-class kickoffs as FISH! experts do. It takes you through each detailed step of planning and practicing your presentation, including 29 short video clips of experts demonstrating key elements of a FISH! kickoff. Trainer Tools includes printable exercise handouts and other tools. It’s perfect for people who will be delivering multiple FISH! trainings, as well as those who have never led an event.



FISH! Culture includes:

  • 1 FISH! video
  • 1 FISH! Culture (FISH! Culture video, FISH! Culture Facilitator’s Guide, FISH! Culture Personal Workbook, FISH! Culture Audio)
  • 1 Trainer Tools (includes Trainer Tools Facilitator’s Guide, Trainer Tools Facilitator Examples videos, Trainer Tools Event and Sustainability Resources, FISH! Participant Workbook, a set of Choose Your Attitude Cards, a set of Let’s Make a Day Cards, a set of Conversation Cards)
  • Sample Bundle (1 Pete the Perch, 1 FISH! Pen, 1 Our Workplace Poster)

See the FISH! Culture video learning units
Conversation 1: Show the FISH! video and introduce the four practices, inspire participants to create better results and a more satisfying life at work.

Conversation 2: Be There—Explore how it feels to be fully present for your customers, coworkers and everyone who needs you.

Conversation 3: Play—Discover the benefits of Play for morale and productivity. Learn how Play is a mindset you can apply to any situation.

Conversation 4: Play, Trust & Creativity – Explore the connection between Play and creativity, and why trust is critical to Play effectively at work.

Conversation 5: Make Their Day—Learn how simple gestures create lasting memories for the recipient, and deliver an internal reward to the giver.

Conversation 6: Choose Your Attitude–When you take personal responsibility for how you respond to challenges, you control your attitude—not the other way around.

Conversation 7: Passion & Engagement—Finding and maintaining your passion at work is easier when you understand how your job makes people’s lives better.

Conversation 8: Relationships—High-performing teams rely on trusting relationships. Creating those relationships takes listening, support, appreciation and safety.

Conversation 9: Communications—To really connect with people, you must be aware of the “stories” and judgments in your mind as you listen and express yourself.

Conversation 10: Who Are You Being?—Who you are “being” affects everything you do. Knowing who you want to “be” puts your choices into sharper focus.

Bonus Conversation: A Personal Journey—The FISH! Philosophy isn’t just about making the most of your work. It’s making the most of your life.

Additional information

Weight 10.9 lbs

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