The most talented people in any profession don’t need to advertise. In fact, advertising or drawing undue attention often does more harm than good. If you not only know your trade, but have mastered it, your reputation will be more than enough. Last night I checked out a bar in Beyoglu that doesn’t even have a name. It doesn’t need one. Most people will probably end up calling it Alex’s Bar, as its proprietor, and his personality, are the driving force behind the experience. Not only is Alex a man who knows his drinks, he’s a man unafraid to refuse an order if he feels he can’t prepare it to his professional satisfaction. He’s not about to make a mojito out of season, especially if he doesn’t have the proper mint to create it. He will also mix single malt whisky as he puts it to, “Simultaneously defy ridiculous convention as well as perfect a fine drink.”
I won’t use euphemisms like cozy or intimate to describe the bar. It’s small. It’s tucked away in a little alley down at the Tünel end of Istiklal Caddesi. That, it seems to me, is part of the recipe. A good drink isn’t something to be quaffed in a corner with booming music and a vast crowd, but something to be enjoyed and shared. And part of the enjoyment is conversing with the no-bullshit artisan behind it. In fact, that’s key to the alchemy. If you’re in Beyoglu and you want a proper after work cocktail or aperitif, look for the place with the covered windows and dapperly dressed, likely bearded gentlemen behind the bar at number 7b Gonül Sokak from Tuesday to Saturday sometime after 5pm.