• Books & Lit

    beer hiking switzerland: a test walk

    Lately Zürich, though not especially cold, has been relentlessly grey. Some days the impenetrable, overcast sky seems to descend on your head, which makes it all the more unappealing to move yet all the more important to do so. However, thanks to Monika Saxer, and her book, BEER HIKING SWITZERLAND: The Most Refreshing Way To Discover Switzerland, there’s plenty of motivation to go outdoors. So weather notwithstanding, I decided to test it out over the last week or so. Full disclosure: the book was given to me by its publisher, Hadi Barkat of Helvetiq, but it had already caught my eye at Orell Füssli. Either way, I was inclined to like the title as it’s the kind of idea I wish I had conceived. The book is also attractively designed with superb typography and easy to use, allowing you to choose your journey based on the location or the beer. For my…

  • Places

    goldau nature park

    Until we find a way to restore this planet to its former glory, the ethics of animals in confinement will remain contentious. However, an appreciation of nature in all its many forms is something I’m completely behind. As a species inhabiting so many artificial environments which seem to cater to our needs we humans seem to forget that we are not separate from this Earth but of it. Contact with living, breathing animals other than ourselves might help us to appreciate all that we could gain by caring for our world rather than simply exploiting it as a stockpile of resources. At Goldau, amid the rubble of he 1806 landslide tragedy, has risen a wildlife centre where you can take an up-close look at a variety of wildlife, from fierce and formidable predators including bears, wolves and lynxes and much more docile and approachable fauna such as deer and mountain sheep.…

  • Art / Design / Craft

    Dear Advertisers

    Don’t know about you, but the sight of trees makes me happy. Beautiful, green, oxygen-producing trees. Perhaps some of you see them as raw materials, a good backdrop, or simply in the way? Once upon a time I worked full time in the advertising industry as a creative. I know and believe that good ads can make a difference. Not just for profit-motivated brands, either. Many cultural and charitable organizations can and do benefit from insightfully strategized, beautifully executed campaigns. I’m not an idealist. I live in the real world (mostly) and understand that commercial messages also make good editorial and entertainment possible. There is nothing inherently evil about advertising, it just needs to be placed in the right context. Otherwise it goes wrong for all parties involved. Now I must admit that I never worked in media placement, but I do know enough about the discipline to understand that…