• Food & Drink,  People

    zürich creators: shem leupin

    At consumer-level, Zurich is not a trend-setting place. The Swiss have built a world class reputation perfecting products of enduring quality, not flash fads. In my opinion that’s a good thing. In such a culture, innovating profitable products, or commodities, especially those that already work so well and satisfy so many, without apparent reason, can hardly be seen as a worthwhile venture. Unlike hugely populated markets hungry for the next big thing – places where creating novelty is a relentless thirst, here in established Zurich it’s a difficult proposition. Yet Zurich doesn’t lack for creativity. In fact, the creativity that succeeds here might just be the kind that matters. For instance: coffee. An essential, mostly overlooked daily ritual, your cup of joe is what it is, and as long as it performs and tastes in the manner expected, who cares? A perfectly valid viewpoint. Food and beverage snobbery is often tiresome,…