Once upon a time I decided I would never, ever work again in advertising or branding unless it was for something in which I believed wholeheartedly. Well, ladies and gentlemen, I believe in good beer. Better yet, I believe in good beer and good food. Happily I have made the acquaintance of the Bosphorus Brewing Co., an interesting new venture involving craft beer by a delightfully eccentric brewmaster named Philip Hall. He and his family have been living in Turkey for several years now and have decided to invest themselves fully into something which they too subscribe to — real ales and honest food. Well, my friends, I can tell you that I have sampled both now, and the golden nectar they serve is the genuine article. The entire menu at the Bosphorus Brewing Co. has been developed to pair perfectly with its select brews and is the work of a former Turkish airlines flying chef teamed with Philip’s wife. It is great. Here are some test shots that I took today. I couldn’t wait to share them with you and hope I don’t get in trouble, but this is something you need to see. Better yet, this is something you’ll need to taste. It’s only a matter of a few weeks before Istanbullu can drink some real ales, and I couldn’t stop myself from spreading the news. By the way, the fishcakes are the best I’ve ever eaten.