Only one colour can break the tonal tide of white/grey/blue that this season pours down upon us. It’s like a vitamin for the soul. A beacon in a white night. The hue of courage. Unlike cowardly yellow, it knows how to stand up to nature’s desaturation and never blench. Eat red. Drink red. Wear red. See red. Hold back the chill of winter. Kindle a fire in the mind.